Account Executive

WAMC is seeking an Account Executive to develop sales of on-air sponsorships in the Pioneer Valley. Compensation is commission only, with an additional bonus structure based on performance.

Job Overview

The Account Executive is responsible for generating revenue through selling underwriting opportunities to clients. This role requires a deep understanding of the public radio landscape and the ability to build strong relationships with local businesses and organizations to effectively communicate the value of underwriting on WAMC.

Responsibilities and Duties

• Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business.
• Develop and implement a strategic sales plan to achieve revenue targets, identifying potential underwriters and market opportunities.
• Negotiate contracts and terms of agreements with clients, ensuring mutually beneficial arrangements that align with station policies.
• Provide exceptional customer service to all accounts. Personally contact each active account regularly.
• Ensure all accounts are paid in a timely manner. Follow up and assist in the collection process for past due accounts.
• Utilization of and proficiency with sales software.
• Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.
• Complete all written business requirements within established deadlines. These requirements include but are not limited to: forecast reports, pending business updates, written orders and underwriting copy.
• Attend and participate in sales staff meetings, individual meetings and other necessary meetings and training as required.
• Have a thorough understanding of rates, promotions, inventory, and programs.
• Stay informed about industry trends, competitor activities, and market conditions to effectively position the station’s underwriting offerings.
• Maintain a presence in your territory by attending events and in-person client meetings.

Qualifications

• Previous sales, advertising, digital sales, or media experience preferred.
• Knowledge of, and familiarity with, (or ability to learn) broadcasting and digital terminology and methodology.
• Ability to understand the features and benefits of advertising and competitive media.
• Familiarity with Microsoft Office products; Salesforce knowledge helpful.
• Excellent written and oral communication skills.
• Experience developing presentations for the purpose of direct-business selling and ability to effectively present and communicate.
• Establish and maintain customer relationships; communicate effectively with a wide range of personalities in a professional and courteous manner.
• Bachelor’s degree in Business, Marketing or similar degree; or equivalent experience.

Job Type: Full-time with benefits

Resume and cover letter to: srosenberry@wamc.org.  No calls please

WAMC is an equal-opportunity employer. It is the policy of WAMC that all employees and applicants for employment will be treated and considered without regard to race, color, religion, gender, national origin, age, disability, sexual orientation, political affiliation or belief, genetic information, veteran status, familial status, domestic violence status, arrest or conviction record, or any other protected classification.